What the F... is core influence?
If you listen to this talk take your time to realy digest what he is talking about.
I like the idea that you first work out what your perfect world would look like. If you have this worked out you go on creating your world.
It is not about stuff but what you can experience with it or thorugh it.
It sounds to easy to be important but will recoginze its value: „Every thing you do in marketing, matters.“
Is there a formula for mass control?
Frank Kern talks about a formula he has invented in order to „control masses“. Lets see if we can learn from him.